We are THAT team.

We are THAT team.

Jul 22, 2016


WHY do we do what we do?

We are crazy by some definitions.  We love working out and being active -even on “vacation”.  We like eating healthy….well we like junk food too but 80% of the time we try to keep it clean.  Its not easy to own your own business of any shape or size because we are it for the most part.  We don’t have a staff.  We are busy parents and Johanna works full time.  So why do we do it?

Mainly, its this burning desire to make a different in people’s lives and fight these trends of obesity and poor health that are way to prevalent in our culture.  We see poor health and obesity robbing people of the freedom to really enjoy life as they could and live life to the fullest.  We believe a healthy and active lifestyle is a major key to living your best life.  We also want to reach as many people as we can because good health should be accessible to EVERYONE!


We also do a lot of what we do for our family.  Family and faith are at the center of everything we do.  We want to be healthy and role model a healthy lifestyle to our kids so they grow up with that being “normal” vs. a lifestyle of being tired, sick, and in and out of doctors offices.  We also want the health and freedom to create lots of memories doing fun and active things as a family.  We want the freedom of time to do that and the freedom to design our own life and schedules.  We want the freedom to give more freely of our time and resources to people in need and spread love and health and fun to everyone.  God has blessed us with an amazing family and talents to help people get fit and healthy so we try and use those gifts to bless others around us in any way we can.

What keeps us UP AT NIGHT?

That even with all the things we do, there are more people we could reach and more people we should be helping.  If we could have 15 minutes to sit down and talk with most people, we could help them change a few key things that would make a difference.  If you give us 90 days, we can help people make complete transformations in their fitness and health.  But we realized a few years ago we were limited in the number of people we could help face to face and one on one.  So we’ve evolved our business model to include lots of opportunities for group training.  And we partnered with Beachbody 3 years ago to add the ability to help people with at home fitness programs providing support, accountability and guidance so they could complete programs and see amazing transformations even if they couldn’t come into our studio.

What do we LOVE about what we do?

We really love connecting people to the solutions they need for problems they have or things they are struggling with.  We show people they don’t have to spend hours they don’t have away from family and friends at the gym.  We don’t just help people who want to lose weight but we can help that mom who needs to fit in working out but doesn’t want to drop the kids in one more daycare.  Or the ordinary semi-active person who wants to do something crazy like a Spartan race.  We love helping people unlock their full potential and do and accomplish things they didn’t think they could when they started.  The other favorite thing is the domino effect we see happen when one person starts eating a little healthier and getting active and then their family starts doing the same or their co-workers start coming to workouts or asking what they are doing.

And lastly we LOVE helping others who want to do what we do and make fitness their business.  We have a growing team of coaches in our Beachbody organization that are now helping others get fit and building a viable career around it.  We may be just two people, that crazy fitness nerd couple.  But through everything we do, we can have a positive impact on lots of people and that drives us to keep going and get better!







Who ARE we really?

We have each been in the fitness industry for almost 20 years helping others reach their fitness goals.  We’ve worked in a ton of different fitness settings and know the good, the bad, and the ugly when it comes to what works and what doesn’t.  Our current business model is the result of a lot of trial and error and finding the model that we could effectively manage around our family schedule and help the maximum amount of people get real results.  We are busy parents so we struggle with time.  We grew up in the south on home cooking and little Debbies so we struggle with nutrition too.

To add to this blog, we thought it would be fun for Anthony to describe ME and I describe HIM!  This should be fun…here’s what we came up with:

Anthony :

He’s a coach, fitness professional and major motivator.  He’s been certified as a personal trainer for 19 years and has helped a TON of people get in amazing shape.  He’s SUPER dedicated to helping others find real success and reach goals. Most people in our area know he’s the guy to go to if you are serious about getting results.  He has a BIG HEART, sometimes to a fault because he always wants to give people deals and help them for free whenever he can get away with it!  He’s a Godly man although being outwardly so is still new to him. I love watching him grow in his faith and role as a leader in our church.  He is an amazing dad.  I mean really – he always brings the fun and would rather spend time with me and the kids than anything else in the world.  He’s a very big kid and acts silly and crazy most of the time.  His clients would agree with me when I say he LOVES to talk, especially if its trash talking or picking on people he loves.  (He picks on me A LOT!)  He’s a very proud a patriotic former United States Marine and attacks everything he does with excellence and discipline.  He has always kept himself in excellent shape as a former competitive body builder. He’s an avid reader of personal development and has been for a long time.  He’s a big dreamer and successful entrepreneur.  He’s super innovative and a visionary.  He envisioned our business long before it became a reality.  He’s usually behind every new idea and promotion we put out.  His brain never stops thinking of creative new ways to motivate people and help them reach their goals.  (We’ve broken many a computer with the amount of files of ideas, programs, and plans he’s created). He’s an experienced leader and business builder.  He’s 100% dedicated and passionate about fitness and helping others.  He’s recently adopted a plant-based diet after years of eating a more traditional higher protein diet with lots of digestion and energy/blood sugar issues.   He struggles with loving junk food and sweets.  He actually loves to watch TV but stays pretty active most of the time to balance that out.  He has a tough schedule and balancing lots of clients and their schedules with our kids’ and family schedules.  He struggles with confidence which most people would never know or guess.  I’ve watched him make huge progress in this area over the last 13 years of knowing him.  We’ve struggled through a lot of tough stuff as a couple too…more than most people probably know or would think but we’ve learned a lot and loved each other through it all.  Most people in our area know he’s the guy to go to if you are serious about getting results.  Even though he drives me crazy with some of his antics and sillyness, he is the love of my life, my best friend and I wouldn’t trade him for the world.

Johanna :

She is a professor of Health and Exercise Science, fitness professional and the most selfless and loving mother and wife! I have always been blown away by her intelligence and how quickly she learns. What is amazing to me is how kind and humble she is to everyone and never someone who seeks to get credit. When it comes to her most important role of being a mom, all you would have to do is be around our kids and her for fifteen minutes to see how much they love her and she loves them. Most of time I am the crazy and bold idea person but Johanna is the person behind the scenes making it all happen and I have witnessed so many times of her tireless effort without complaining one bit! Loyalty is rare in this world but she is the most loyal person I have ever met and as the Marines would say…someone I would go to war with! Johanna can sometimes be a over-committer but when I stop to think about it, everything she is committing to is something for our family, business or our church. Seeing her lead a team at Elevation Church each week inspires me and thanks to her faith I am growing my personal faith and the positive impact that has had on our family has changed all of our lives for the better! If you are training or building a business with us you can bet its Johanna making sure your sticking to systems because she is the ultimate organizer and rule follower (which is a great balance for me!) We have had the honor of helping thousands of clients together and our clients and coaches know just how awesome and caring she is.  l feel like she is the driving force behind what we do. One thing that really motivates our clients is seeing just how busy her schedule is as a full time professor, mom, business owner and still finding time to help our clients at the studio. Beyond the training, programs and knowledge we can provide its ultimately the fact that you will get a entire family dedicated to the mission of changing lives through fitness. If you can’t tell, I am a little sweet on her!


What do we ACTUALLY do?

At this point, if you are still reading this, you may be wondering exactly what we do or offer or how you can hire us or get involved.  Here’s the bulleted basics:

*We have a small training studio in Roanoke, VA where we offer personal and small group training including boot camp, and live formats of P90X, Insanity and Piyo.





*We are online health and fitness coaches with Beachbody – the company who produces awesome at home fitness products like P90X, Insanity and 21 Day Fix.  We offer online coaching in small groups on Facebook and through use of our Challenge tracker app.  We can help you with nutrition and meal planning ideas, share recipes and tips, help you choose the best fitness programs for your needs and modify things to make them work for you, and most importantly provide support and accountability to stay on track…the hardest part of any fitness program.

*We also have a growing team of local and regional coaches that we are helping to grow their own online health and fitness businesses.  We help you with initial training and share our experience and expertise to help you see success and avoid struggling on your own as a loan entrepreneur.  We set and work toward goals together.

Your Turn

If you are still reading this, you are OUR KIND OF PEOPLE!  And maybe an avid reader lol.  Are you ready to make a change for the better?  Change your health, change your nutrition, change your energy level, change your career?  Whether getting started with your own health and fitness journey or you’re ready to help others and turn your passion into a career, we are ready to help you!  Simply let us know how we can help by completing the short application below so that we can follow up with you.  We are THAT team.  We want to be your GO TO when it comes to fitness and health and changing lives for the better.  Let’s do this!


Fill out my online form.

468 ad